Senior SEO Manager, Scale Up Rank
Shankar Anamalla
15+ years of technical SEO, migrations and international organic growth.
Results from engagements Shankar has worked on
Delivered as part of a senior team, and stated exactly as they happened.
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360 percent
Organic sales growth, year over year, on one team engagement
Technical SEO improvements, content optimization and landing page enhancements, measured in sales rather than sessions.
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Ten
Countries where he has worked on SEO strategy and execution
Significant growth in organic traffic and conversions across each market.
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More than fifteen
Years driving organic growth
Telecom, eCommerce, SaaS and international markets.
About Shankar
Shankar Anamalla is a Senior SEO Manager with more than fifteen years of experience driving organic growth. He has led technical SEO, content strategy and digital marketing for telecom, eCommerce and SaaS companies, and has run SEO across multiple international markets at once.
He specializes in technical SEO, website migrations, programmatic SEO and conversion-focused content strategy: the unglamorous work that decides whether everything built on top of it can rank. On one engagement, that work was part of a team effort that grew organic sales by 360% year over year.
At Scale Up Rank he works on the technical and strategic side of each engagement alongside the rest of the team: the audit, the migration plan when there is one, the content map, and the monthly written record of what changed and why.
Expertise
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Technical SEO
Crawling, indexation, site architecture and Core Web Vitals. The problems that cap every page on a site at once, found and fixed first.
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Website migrations
Large-scale platform and domain migrations planned so that visibility, indexation and page speed improve while traffic loss is kept to a minimum.
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Programmatic SEO
Page architectures that scale across services, locations and markets without the pages competing with or duplicating each other.
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Conversion-focused content
Content strategy mapped to what customers search and built to turn the visit into an inquiry, with landing pages improved alongside the rankings.
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International SEO
Strategy and execution across the UK, France, the Netherlands, Belgium, Germany, Austria, Denmark, Ireland, Norway and the US.
On your account
What Shankar does on each engagement, alongside the rest of the team.
- Works through the technical audit of your site by hand, with every finding ranked by impact.
- Owns the migration plan if you are changing platforms or domains.
- Builds the keyword and page architecture your services and locations need.
- Contributes the technical half of your monthly report: what changed, what moved, what is next.